Advertisers shun print for the web

SPENDING on online advertising is on track to overtake national press advertising this year, according to a new study. Total UK online advertising expenditure in grew by 65.6 per cent to £1.4 billion to take the sector’s market share to 7.8 per cent, research by PricewaterhouseCoopers and the Internet Advertising Bureau (IAB) showed.

Online advertising expenditure is almost three quarters the size of national newspaper advertising, total online advertising expenditure was on track to be worth more than £2 billion.

“The internet is totally transforming the ways in which we find, buy and consume products, services and entertainment and we anticipate more growth in online advertising as advertisers simply follow their audiences,” he said.

The results of the biannual IAB study, carried out in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, revealed that the internet is driving the growth of the entire advertising market. Advertising across all other media fell by almost £200 million year on year. It was not all bad news for newspapers, as advertisers were increasingly opting to place adverts on newspaper websites.

The IAB study said broadband penetration was one reason behind the large growth rates. With 71 per cent of home internet users having broadband, advertisers have increased their investment in rich media, the advertisements that consist of graphics, audio, video or animation.

UNIT 10

Задание 1. Мнемотехника

1.1.Снежный ком

1. The Swiss watchmakers' failure to capitalize was both astonish­ing and alarming.

2. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming.

3. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming — as­tonishing in that the Swiss had been among the first to capital on technical innovations.

4. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming — astonishing in that the Swiss had, since the beginnings of the industrial revolution in Europe, been among the first to capital on technical innovations.

5. The Swiss watchmakers' failure to capitalize on the invention the digital timepiece was both astonishing and alarming -— astonishing in that the Swiss had, since the beginnings of the in­dustrial revolution in Europe, been among the first to capitalize on technical innovations, alarming in that industrial potential had been lost.

6. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming — aston­ishing in that the Swiss had, since the beginnings of the indus­trial revolution in Europe, been among the first to capitalize on technical innovations, alarming in that a tremendous industrial potential had been lost.

7. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming — aston­ishing in that the Swiss had, since the beginnings of the indus­trial revolution in Europe, been among the first to capitalize on technical innovations, alarming in that a tremendous industrial potential had been lost to their chief competitors.

8. The Swiss watchmakers' failure to capitalize on the invention of the digital timepiece was both astonishing and alarming.— astonishing in that the Swiss had, since the beginnings of the industrial revolution in Europe, been among the first to capi­talize on technical innovations, alarming in that a tremendous industrial potential had been lost to their chief competitors, the watchmakers of Japan.

1.2. Декламация после прочтения или прослушивания

Limericks of Edward Lear, 1812 –1888

Задание 2. Response rate